Coastal Credit Union announced today that it has entered into multi-year sponsorship deals with the Durham Bulls; North Carolina FC and NC Courage; and Kane Realty Corporation, owners of Midtown Park at North Hills in Raleigh.
The latter is a title sponsorship, with the venue being renamed as “Coastal Credit Union Midtown Park”. The partnership with North Carolina FC and NC Courage is also a title sponsorship, as the Box Office at WakeMed Soccer Park will be renamed as “Coastal Credit Union Box Office”.
“With our new mission being ‘Bank Better to Live Better’, we’re taking strategic measures to be more visible in our community in places where we know our members live, work, and play,” says President and CEO, Chuck Purvis. “Each of these sponsorships allows us to engage in our community while strengthening Coastal’s brand and providing exclusive benefits to our members at the same time. It’s a win-win for all involved.”
Similar to the partnership with Live Nation and the City of Raleigh for the Coastal Credit Union Music Park, the partnerships with the Bulls, both soccer teams, and Kane Realty Corporation each provide an opportunity for Coastal to interact with the community in locations where the credit union’s members and key marketing demographics are spending their recreational time.
Additionally, perks for Coastal’s membership will include (but are not limited to): access to exclusive events and tickets, early entry into some facilities, VIP experiences, and more. Coastal will communicate specific offers to membership in the coming weeks.