Coastal Earns Advancing Equity Award

by Joe Mecca

VP, Communication / Company Spokesperson

Coastal News

Chuck Purvis to Receive Lifetime Achievement Award

Coastal Credit Union is the recipient of two Hero Awards from the Carolinas Credit Union Foundation.

President & CEO Chuck Purvis has been awarded the Lifetime Achievement Award. As CEO of Coastal, and throughout his more than 40 years in credit unions, Purvis has exhibited a strong dedication to giving back and improving the lives of those around him. He is being recognized for a career committed to returning value to our membership, employees and the community. Among his major accomplishments:

  • Co-inventing personal teller machines and establishing Coastal as the leader in video teller technology 
  • Navigating the financial crisis of 2008 & 2009
  • Service to industry boards, including the National Credit Union Foundation, Members Development Company, and CO-OP Solutions
  • During his tenure at NCUF, the creation of the Community Investment Fund
  • Invention of a new digital platform and the launch of Constellation Digital Partners  
  • Leading Coastal through the COVID-19 pandemic
  • Raising Coastal’s public and community profile

Coastal has also earned the Advancing Equity Award for its efforts around diversity, inclusion and belonging over the past several years. The nomination centered on the belief that credit unions are a vehicle for social justice, and that diversity, inclusion and belonging is a natural part of who credit unions are. It highlighted several recent accomplishments, including:

  • Incorporating Welcome Diversity into Coastal’s core values
  • Adopting Diversity, Equity and Inclusion as the 8th Cooperative Principle
  • Conducting employee focus groups and listening sessions
  • Creating a C-suite role focused on understanding the impacts of our company culture both internally and externally, and working to ensure that Coastal’s culture changes and grows in positive ways that are consistent with its mission, vision and values
  • The creation of an employee-led Diversity, Inclusion & Belonging (DIB) Committee, which has representatives who represent the rich diversity of the credit union
  • Setting an enterprise performance management goal of having 100% of our employees participate in a substantial diversity training

Both awards will be presented on February 9th at the foundation’s awards gala in Concord, NC, held in conjunction with the Carolinas Credit Union League’s 2023 LAUNCH conference. 



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