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For the past seven years, Coastal has returned more than $14.2 million to our members in the form of special patronage dividends. Our current special dividend program, entitled Loyalty Bonus, is paid to members as a reward for keeping their loan and deposit relationships with Coastal. Longer membership relationships earn even greater Loyalty Bonus dividends.
Combined with our Loyalty Bonus dividends, the value that Coastal provides to members in the form of better rates and lower fees than our competition produces a cumulative positive impact of nearly $23.5 million* annually. A portion of that giveback is the result of Coastal eliminating 20 member account fees at the beginning of 2017. At a time when our bank competitors are increasing fees, Coastal found a way to put more than $600,000 a year back in our member’s wallets. Of course, that doesn’t begin to take into account all the fees that we didn’t charge in the first place.
The credit union also has a Member Assistance Program (MAP) in place to help members who are struggling with their loan obligations. Since 2009, the MAP program has helped members restructure nearly 12,100 loans valued at $306 million by reducing their monthly payments for a period of time to help them get back on their feet.
Beyond that, Coastal is also committed to reinvesting in the communities that we serve. In the past year alone, we donated nearly $450,000 to non-profit organizations through a combination of corporate donations and grants from the Coastal Credit Union Foundation.
* Member Giveback is estimated by comparing the average interest and dividend rates of Coastal’s loan and deposit product portfolios versus average local bank rates for similar products from external sources like bankrate.com and S&P Global. We also compared Coastal’s fees to the advertised fees of Bank of America, Wells Fargo, PNC, BB&T, First Citizens and Suntrust. Additionally, we quantify the actual cash value of product incentives that Coastal offers to members.
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