Coastal’s Daymark Realty Reaches Five Million Dollar Savings Milestone

Coastal Credit Union’s real estate subsidiary, Daymark Realty, reached another milestone this month, having saved Coastal members more than $5 million in real estate fees since the service launched in 2007. Savings are calculated as the difference between the listing fees that members pay versus typical fees in the market.

“We save the average seller over $7,800 in fees, and members who use a Daymark Realtor® to buy a home also receive a $500 cash rebate at closing,” said Louis Guillama, VP of Real Estate Operations. He added, “We call that the Daymark Advantage. We provide credit union members with an experienced Realtor®, offering comprehensive services, at a significantly lower price. Add in the rebate for also buying through us, and it becomes a tremendous member benefit.”

Even as rules around buyer broker compensation are set to change later this summer, Daymark is poised to remain competitive.

“For 17 years, we’ve proven repeatedly that Realtors® can offer very competitive commissions and still be successful,” said Guillama. “Where it’s taken controversy and lawsuits at the national level to bring about pricing changes in the industry, we’ve been here doing the right thing from the very beginning.” 

Daymark offers members an experienced agent and full-service real estate brokerage for a member-exclusive listing fee of just 4.5%, compared to the 6%, or more, charged by many brokers. Non-members can also use Daymark and pay only 5%, saving 1% from traditional brokers.