Coastal Hires Karen DeSalvo as VP, Marketing

Coastal Credit Union has hired Karen DeSalvo as its new VP of Marketing. In this role, DeSalvo will be responsible for all aspects of Coastal’s branding, advertising, product growth, and membership growth.

DeSalvo has more than 25 years of executive level experience leading both strategic and operational execution of marketing initiatives. She has led rebranding efforts, marketing automation strategies that drove growth, and more during her career in financial services.

Her most recent experience includes Chief Experience Officer at RadiFi (formerly JAX Federal CU) in Jacksonville, Florida. She’s familiar with the North Carolina market through her previous roles as Chief Marketing Officer at Truliant Credit Union and SVP of Retail and Digital Banking at Allegacy Credit Union.

DeSalvo has a BS in Advertising and Public Relations from Youngstown State University and has completed advanced certifications in marketing and management.