Coastal Credit Union Launches New Website
In an effort to answer the questions and meet the needs of Coastal Credit Union members, today, the credit union announced the launch of a brand new website.
The new COASTAL24.com offers a modern, easy to read, fresh look to finding information, all easily accessible via any device Coastal members use to access the site. Beyond links to Coastal’s products and services, visitors can search for a variety of topics in multiple ways, including through these new features:
- A Learn section providing financial education resources. It includes interactive videos, articles, and other helpful content.
- A Life Stages section provides education materials based on a specific need pairing products & services that complement those resources.
- A Solution Finder that’s designed to guide members through specific scenarios by recommending articles, tools, products, and Life Stage materials that best meet their needs.
- A Coastal Connection section that contains the latest blog article, news release, and social media post.
- On Coastal’s products and services pages, members will find new calculators and comparison charts as well.
“Our members today are looking for answers online even before they connect with one of our representatives,” says Brandon McAdams, Vice President Marketing and Product Development. “Our redesigned website provides them with the tools they need to seek those answers while matching them with the products or services that may best meet their specific need at the time of search.”
With a project as big as this and the desire to ensure Coastal met the needs of its members, the credit union embarked on an extensive amount of research. Coastal reviewed call center and site search data, conducted member and consumer research with partner Filene Research Institute as well as participated in member focus groups, all to determine member needs and user preferences. The credit union then partnered with ZAG Interactive to design and build the site.
For more information, please contact Joe Mecca at 919-420-8044 or via email at [email protected].